Sep 05

Google Fred Update Hits Low Value Content & Revenue Focused Sites

Google Fred Update Hits Low Value Content & Revenue Focused Sites

This time Google secretly runs its new algorithm update called “Fred” and penalized low-value content and advertisement focused websites worldwide.

Fred update was large enough for many website owners and digital marketing firms to notice substantial changes in traffic and rankings.

Google has not confirmed the Fred algorithm update, but they were exhausted of giving too much information about it. The only clue given to search engine optimizers (SEO) was that Fred targeted websites that were not abiding by the Google’s webmaster guidelines.

How can you ientdify that your website hits by Fred or not? –

If your website designed to maximise revenue by gaining lots of web traffic with the sole aim of getting the user to click on an ad or an affiliate link then check following points.

1) Look at your analytics. Did you see a drop in the traffic or the number of keywords you were ranking for between March 5th and the 20th? If no you are probably fine if you did then read on.

2) See if you can categorize your content into 2 buckets – high quality and updated vs low quality and old.

3) Match your lost keywords, based on traffic volume and previous rankings, with any low-quality content pages.

4) Improve your content quality immediately. Start by adding to, rewriting, and making your low-quality pages better. Start with the pages that were driving the most traffic pre-Fred (see number 3).

5) Use a backlink spam tool or checker and to find and remove any questionable backlinks. Also, ensure that your remaining “good” backlinks appear natural and in reasonable ratios. For instance, no-follow to follow ratios, anchor text similarities, etc. are all things that Google takes into account when determining the value of your backlinks.

10 tips & tricks to improve your low-value affiliate website:

1. Design your website to be visually appealing for users, not search engine robots. A lot of low value, ad-heavy websites are very text heavy, often difficult to navigate and usually follow a typical blog style theme. You can clearly see from the 2 examples above which is designed for humans and which is designed purely to house content and ads.

2. Check your ad ratio to ensure it’s not over the top! With Google removing the limit on Ad Ratio in 2016, this blurred the line for webmasters and made it difficult to really understand what the best ratio may be. It’s difficult to definitively answer this question but we’d recommend that you ask certain questions of your site such as ‘Is it possible to see more than 1 ad when viewing the site/content?’, ‘Is the user intrusively distracted to view or click on the ad over and above your content?’.

3. Remove tag pages if you’re running your site like a blog. Webmasters tend to forget about tag pages and when they do these still tend to get indexed in Google and are offering little to no value at all. There have been some discussions suggesting that removing these tag pages as helped improver and even fully recover traffic since this update.

4. Write specific content designed to solve a particular user search query. An example of a specific title would be ‘DIY Kitchen Storage Ideas Designed for Small Kitchens’ vs a more broad and generic title ‘Easy Kitchen Storage Tips’.


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