Jun 13

Thomas McKee

Latest Trends in Digital Marketing that are Worth Following


Digital marketing is a progressive field and is subject to rapid changes on almost daily basis. It is the compulsive requirement for a Digital Marketing Company to monitor these changes from day-to-day in order to stay ahead in the game. Today’s market is rather crowded and only those who are alert enough to remain updated can survive. People today want to associate themselves with creative and progressive thinking branding companies that keenly watch the changes in digital marketing trends. Here are a few trends in the digital marketing field that are worth observing.



Mobile Marketing

With the advent of the Smartphone the empowerment of young and old alike is quite high. Most of the people on the go and even those leading sedentary lives have taken to using mobile phones in a big way. Thanks to being quite handy to have around, mobile phones are fast replacing slightly larger hand held devices like tablets and laptops. Most PC users also have switched to Smartphones prompting several e-commerce sites to adopt responsive web designing to cater to the huge mobile market. Hence, it is high time that digital marketing services also realized the true potential of mobile marketing.


Social Media Platform

Facebook announced quite a while ago that its membership crossed the 1 billion mark. Others like LinkedIn, Twitter and Pinterest have impressive membership figures, which a Digital Marketing Company cannot afford to ignore. The social media platform is empowered by compelling content, both textual and visual. No wonder then that interesting content goes viral sooner than imagined, and presents fantastic options for digital marketing services to rake in the moolah.


Videos make a strong impact

The visual impact on today’s Internet friendly crowd has to be seen to be believed. People would rather watch a short video than browse through pages of content. Videos entertain people and convey messages in a strong manner as is evident from the number of visits on YouTube any time of the day or night. In fact YouTube is accessed by millions every minute. Making short, crisp videos pays rich dividends to a Digital Marketing Company.


Paying for you content to be published

While search engine optimization is an organic way of promoting content and can take its own time to produce results, today’s digital marketing services know that pay per click or PPC and other paid Google ads produce almost instant results. A digital marketing company today is willing to invest heavily in this concept, knowing very well that it is money well invested and will produce quick dividends. If you are not very sure how this concept works, look up Thomas McKee, the expert in the involution of digital marketing.


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